About

LOVE FOR ART & DESIGN

SELF IN ART

After finishing my masters in interior architecture, I created a project for my architectural visualization portfolio. The style and the quality was very good, but I spent hours trying to find the best artwork that could work well for my composition. Then I figured that interior design should be submissive to art and not the other way around, meaning that I should have picked the art first, in order to design the interior according to the piece of art. A few years later, Self In Art was born: gifts & decor products from the experiential design that is governed by the art and illustration that I make personally .

Sorina Constantin

Founder

Designed In House

My whole focus is on building this brand under Designora Studio which is the main virtual production engine for Self In Art and Bazaar Of Designora(for fashion). All printable art and design are made in apps made just for digital art. Then, I create 3D worlds where the finished products are rendered in Unreal Engine, the best software available for virtual production.

After, I build small apps inside the store for each product, so that the manufacturer can receive the exact indications of the products they have to make and ship for the customer.

So instead of ordering limited stock of every product and hope that it will sell, we manufacture the products after the customer purchases it. This way, I can create as much as possible, consuming only the stictly necessary resources. Sustainability is not only about changing materials, but about changing the workflow too.

Latest Project